The company exhibited for the first time during Electra Mining Africa 2018, but quickly realised that its true target market was the exhibitors rather than the visitors.

“Our target markets, especially in Africa, are automotive parts and accessories, machinery and equipment as well as metal fabrication, which are the main industry exhibitors at Electra Mining,” says SYSPRO Africa marketing communications specialist Palesa Moshidi.

“We soon realised that sponsoring the exhibitor lounge, rather than having a stand, offered us the opportunity to connect with the exhibitors directly. We can speak to them about their business needs, but also provide an environment where they can network with other exhibitors in a relaxed environment, as well as take a break and enjoy some downtime, or schedule meetings in an area away from their busy stand.”

Exhibitors can expect an area where they can relax and enjoy a variety of refreshments every day, with opportunities to network with other exhibitors and make professional connections.

“SYSPRO Africa is looking forward to the opportunity to engage with all the exhibitors that will [attend] Electra Mining. We are excited to be part of the show, especially after the two-year break, owing to the pandemic,” she notes.

The exhibitor lounge will be available to all exhibitors throughout the opening times of the trade show, from Monday to Friday.

Exhibitors will have the opportunity to engage with SYSPRO and their channel partners on inquiries about their enterprise resource planning solution.

“Our salespeople, consultants and executives will be on hand to offer a brief diagnosis of what exhibitor’s businesses might need, offering our product information to the exhibitors in the lounge.”

SYSPRO was also scheduled to sponsor the exhibitor lounge in 2020, but that was postponed, owing to the Covid-19 pandemic.