From its long-standing partnership with the Wilfords V8 supercars to Marc Gleed in the Rusgenot power boating team and numerous other luminaries, FUCHS LUBRICANTS SOUTH AFRICA has a long history of sponsoring several racing teams.

The sponsorship is part of FUCHS’ ‘MOVING YOUR WORLD’ campaign, which focuses on efficient and sustainable lubrication solutions. “We support our customers, provide impulses, and move their world, with unconditional reliability. This represents the basis of our work, our claim, and our promise, both internally and externally,” says Kayla Van Vught, Marketing Specialist at FUCHS.

With its diverse sponsorship range, the company wanted to take it a step further by backing its FUCHS SILKOLENE brand in the motorsport market. With much of its sponsorships racing being either enduro or motocross, FarmJam was an ideal to build brand awareness. “The hare scramble-styled series has a long-standing history in enduro of 13-plus years, which brings us closer to the end user,” says Kayla.

With the technical knowledge of its sales force on-site, FUCHS was ready to engage and educate customers. The FarmJam sponsorship saw the FUCHS retail team on-site with its striking oil drum trailer, from which it sold products and exclusive merchandise.

“As the only lubricant supplier, we attend every race and share title sponsorship with Dunlop. Furthermore, within the 19 race divisions available, the top five finalists in each class, receive a complimentary FUCHS SILKOLENE product, which is a nice win across the board!” says Kayla.

FUCHS has a vast product range that caters to many types of motorsports, with teams on the water, on the track, and even in the mountains. SILKOLENE is the main racing-focused product line, while the TITAN range is the main player in the automotive sector.

An example of popular TITAN products used for sponsorship purposes is TITAN RACE PRO S SAE 10W-60. This has been developed especially for professional use in racing applications by offering optimum protection due to minimised frictional losses and a stable oil film. Others include TITAN SUPERSYN LONGLIFE SAE 5W-40 and TITAN SINTOPOID LS 75W- 90.

“We at FUCHS deliver efficient lubrication solutions. We believe that the motorsport community is not only diverse in its applications but is far-reaching as well. To grow our brand and trust within this community, we need to get involved by adopting a hands-on approach. This shows our customers that we want their input and are readily available to provide lubrication solutions and technical know-how where and when they need it, accompanied by our quality products,” says Kayla.

The innovative XP technology in the SILKOLENE Pro and Comp products, for example, offers real advantages such as a proven reduction in fuel consumption of up to 11%, a lower oil consumption of up to 18%, and an increase in performance of up to 3%. Users can achieve a noticeable impact on the performance of their two-wheelers.