SMS group participated in the Southeast Asia Iron and Steel Institute's (SEAISI) 2024 Conference & Exhibition from May 13-16, 2024. The event, hosted in Da Nang, Vietnam, served as a platform for steel industry leaders to converge, share insights, and explore solutions for sustainable decarbonization and smart technology.

During the three-day conference, SMS group put up presentations and active participation in discussions focused on operational excellence and efficiency enhancement in the steel industry. Key speakers from SMS group included:

• Mr. Truong Quoc Minh, Managing Director Vietnam, SMS group, who delivered an insightful presentation on 'Integrated Performance Services - Life Cycle Partnership.'
• Mr. Michael Pogrebinski, Senior Sales Manager, Integrated Process Solutions Casting and Rolling Plants, SMS group, who introduced the 'CSP Nexus concept'—a novel approach that combines key advantages for the steel production process.
• Mr. Pierpaolo Rivetti, Deputy Executive Vice President Sales & Marketing, SMS Concast AG - Switzerland, SMS group, who discussed 'Smart products to improve competitiveness in long casting.'
• Mr. Bernhard Steenken, Chief Sales Officer, Region APAC & MEA, SMS group, who presented on 'Preparing for the future: Decarbonization and Green Steel Technologies,' addressing the critical need for sustainable industrial growth amidst rising global competition.

Mr. Steenken also shared his expertise during the 'CEO Panel Discussion for Technology,' contributing to the strategic discourse on the industry's future.

The event underscored the importance of the Vietnamese steel industry in the global market, with SEAISI facilitating numerous international conferences and exhibitions across Southeast Asian countries in rotation. This initiative, supported by the Vietnam Steel Association, aims to promote international collaboration and trade.

Alongside the presentations, the SEAISI Conference & Exhibition 2024 featured a series of trade promotion activities and seminars. These sessions gave attendees the opportunity to engage with the latest steel production technologies and assess the global steel market's future demands.

SMS group's participation in SEAISI 2024 highlights its dedication to fostering partnerships throughout the steel industry's lifecycle and its commitment to driving innovation through sustainable practices and smart technology.

"The SEAISI 2024 Conference & Exhibition has been a phenomenal platform for us at SMS group to demonstrate our unwavering commitment towards innovation, sustainability, and partnership in the steel industry. As we presented our latest technologies and strategies for decarbonization and smart manufacturing, it became clear that the future of steel lies in our collective efforts to embrace change and drive operational excellence. We are proud to lead the way in offering solutions that not only meet the current demands of the industry but also pave the way for a more efficient and sustainable future. Such as the worldwide first Green Steel plant H2GS in Sweden, the largest linked DRI plant with 2,5mt of Smelter capacity or our technologies to decarbonize an existing Blast Furnace up to 70 %."

— Mr. Bernhard Steenken, Chief Sales Officer, Region APAC & MEA, SMS group

“This event has not only showcased Vietnam's growing influence in the steel industry but has also reinforced our commitment to innovation and sustainability. By sharing our expertise in 'Integrated Performance Services - Life Cycle Partnership', we aim to strengthen our relationships with local partners and contribute to the development of a more resilient and competitive steel industry in Vietnam and beyond."

— Mr. Truong Quoc Minh, Managing Director Vietnam, SMS group.