https://newsletter.en.creamermedia.com
Africa|mechanisation|Technology
Africa|mechanisation|Technology
africa|mechanisation|technology

How important is a brand name in modern agriculture?

23rd June 2020

By: Creamer Media Reporter

     

Font size: - +

This article has been supplied.

Agricultural technology is evolving at a blinding pace and it can sometimes seem overwhelming. Tech Terrain is an exciting new online agricultural talk show focusing on the role of technology and mechanisation in the modern agricultural landscape. Tech Terrain will also cover the bigger issues influencing this important industry. Top experts in their respective fields will share their insights every week, starting on Thursday 25 June at 16:00.

We kickstart this series with our presenter, Tony Ndoro, exploring the importance of establishing a recognisable brand.

Jacques Taylor, the MD of John Deere Sub-Saharan Africa opens the floor with the remarkable story on the establishment of the John Deere brand in South Africa – more than 140 years ago – after a ship stranded off the Eastern Cape coast. We pick the brains of the branding guru, Dr Ludi Koekemoer, CEO of AAA School of Advertising together with well-known expert in the fresh produce industry, Lindie Stroebel, Manager of Mission South Africa.

There is also an exciting visit from Arno Botha that recently returned to home soil to join the Bulls, sharing his experiences on living and representing big brands such as the Blue Bulls and Munster. We get practical about the importance of the day to day management of reputable brands and delivering on the brand promise, when Tony is joined in studio by Stephan Nel and Jaco Beyers, both from John Deere Sub-Saharan Africa.

Tech Terrain will be available online for free from 25 June 2020 and viewers only need to register to get access to all the content. New episodes with new themes will be released weekly, with bonus material for those who wish to explore more.  

Edited by Creamer Media Reporter

Comments

Showroom

Werner South Africa Pumps & Equipment (PTY) LTD
Werner South Africa Pumps & Equipment (PTY) LTD

For over 30 years, Werner South Africa Pumps & Equipment (PTY) LTD has been designing, manufacturing, supplying and maintaining specialist...

VISIT SHOWROOM 
Weir
Weir

Weir is a global leader in mining technology. We recognise that our planet’s future depends on the transition to renewable energy, and that...

VISIT SHOWROOM 

Latest Multimedia

sponsored by

Magazine round up | 02 May 2025
Magazine round up | 02 May 2025
2nd May 2025

Option 1 (equivalent of R125 a month):

Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format

Option 2 (equivalent of R375 a month):

All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.

Already a subscriber?

Forgotten your password?

MAGAZINE & ONLINE

SUBSCRIBE

RESEARCH CHANNEL AFRICA

SUBSCRIBE

CORPORATE PACKAGES

CLICK FOR A QUOTATION







sq:0.159 0.248s - 171pq - 2rq
Subscribe Now