A Game-Changer in the world of Thermal Transfer printing 

August 2025 – ARMOR-IIMAK, the global leader in Thermal Transfer ribbon technology, announces the launch of AWR XL, a revolutionary wax ribbon that redefines the standards of sustainability, performance, and efficiency in Thermal Transfer label printing. 

Unveiled ahead of its official showcase at LabelExpo Europe 2025 in Barcelona, AWR XL is designed for flat-head printers and traditional applications such as logistics, retail, and shipping. It delivers a powerful combination of eco-conscious innovation and operational excellence, setting a new benchmark in the wax ribbon category.   

Sustainability Meets Performance 

AWR XL is the first wax ribbon to feature a 100% solvent-free formulation, including the backcoat, and is manufactured using an ultra-thin 3.35µm PET film—the thinnest in the industry. This breakthrough results in: 

• Up to 26% less plastic waste 

• 830g of CO₂ emissions saved per roll 

• Significant reductions in packaging and core waste 

These features make AWR XL a compelling solution for companies seeking to align with growing environmental regulations and sustainability goals. 

Efficiency That Delivers 

With its extra-long roll length, AWR XL offers up to 40% more printer uptime, reducing roll changes and boosting productivity. This translates into: 

• Lower operational costs 

• Reduced storage and logistics needs 

• Enhanced workflow efficiency 

Despite its environmental and operational advantages, AWR XL maintains the high-quality print performance ARMOR-IIMAK is known for, while requiring less printhead energy to achieve optimal results. 

A Strategic Addition to the Wax Range 

Positioned alongside AWR 1 and AWR 8, AWR XL strengthens ARMOR-IIMAK’s wax ribbon portfolio, offering distributors and partners a differentiated, value-added solution in a traditionally price-driven market. 

“AWR XL is more than a product launch—it’s a statement of our commitment to innovation and sustainability,” said Yohann FROMENT, Senior VP Marketing at ARMOR-IIMAK. “We’re proud to offer a ribbon that not only meets the performance expectations of our customers but also supports their environmental goals.” 

Discover AWR XL at LabelExpo Europe 2025 

Attendees of LabelExpo Europe in Barcelona this September will 

can experience AWR XL first-hand and see how it’s shaping the future of Thermal Transfer printing. ARMOR-IIMAK stand is L44.