Hino sees new 700 Series boosting sales in the extra-heavy market
Hino South Africa (SA) says its new 700 Series range has bumped up the company’s sales in the extra-heavy segment significantly in its first year on showroom floors.
From July 2022 to June 2023 Hino’s sales in the extra-heavy market totalled 239 units, with these numbers largely top-end models of its 500 Series range.
The previous Hino 700 Series added only 24 units to the sales tally in the 12-month period.
Sales of the new 700 model range in the following 12 months reached 295 units and lifted Hino’s sales in the extra-heavy market to 513 trucks between July 2023 and the end of June this year.
“The new 700 Series trucks have been well accepted by our customers,” says Hino SA GM Itumeleng Segage.
“This was the first full model change for the 700 Series in South Africa in the past seven years and we are pleased that the new, much improved model is being so well accepted by customers, many of whom are new, as we are now better equipped to tackle the extra-heavy segment of our market.”
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