Lexus, Mini, Toyota, Suzuki and Hino take platinum in Dealer Satisfaction Index
Lexus, Mini, Toyota and Suzuki have all taken top honours in this year’s National Automobile Dealers’ Association (NADA) Dealer Satisfaction Index (DSI) awards for passenger cars and light commercial vehicles (LCVs).
Truck brand Hino won platinum in the commercial vehicle (CV) category.
NADA describes the DSI survey, now in its twenty-eighth year, as a “crucial benchmark for measuring dealer satisfaction across various automotive brands in South Africa”.
In essence, the survey measures how happy dealers are with their respective automotive brands.
The results can be used as a tool to improve service delivery throughout the vehicle value-chain, and could, ultimately, translate into improved customer satisfaction.
This year’s survey saw participation from 35 independently researched brands and garnered a total of 1 481 responses, with 1 298 responses from passenger car and LCV dealerships, and 183 from CV dealerships.
The survey is segmented into 13 focus areas including dealer satisfaction, communication and relationships, used cars, vehicle range, vehicle distribution, parts, policy claims and warranty, dealer support, labour rates and others.
Independent research company Lightstone conducted the survey, as it has done since its inception in 1996.
“These results underscore the commitment of automotive brands to enhancing dealer satisfaction and reflect the robust engagement between dealers and manufacturers,” says NADA chairperson Brandon Cohen.
“NADA remains dedicated to supporting its members through initiatives like the DSI survey, which drive industry standards and promote excellence.”
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