Digital infrastructure group Seacom has undertaken a brand overhaul as it marks a new chapter and reaffirms its commitment to innovation, client focus and digital leadership.

The “strategic leap” showcases Seacom’s expanded capabilities, a renewed purpose and ambitious vision for Africa's digital future.

“Our new brand embodies the energy, innovation and growth we are driving across the continent and beyond,” said Seacom Group CEO Alpheus Mangale.

Seacom was founded in 2009, connecting East Africa to the world with the region's first subsea fibre cable, a milestone that bridged the digital divide and ignited a wave of growth across the continent.

Since then, Seacom has evolved into a continental-scale technology partner, operating one of Africa's most extensive networks that supports millions of users and enterprises across every primary industry.

“The announcement of the brand refresh follows the recent presentation of the Seacom 2.0 project: a next-generation subsea cable system that will transform connectivity across Africa, the Middle East and Asia. Together, these milestones signal the start of a new era for Seacom, its clients and Africa's digital future,” he said.

Seacom 2.0, a subsea cable system across the Indian Ocean basin, the Middle East, the Mediterranean and Southern Europe that was unveiled earlier this year, introduces a 48-fibre-pair architecture, a leap in design tailored for high-capacity, low-latency AI workloads, with cable landing stations transformed into AI communication nodes, seamlessly linking African nations’ sovereign AI infrastructure to global data hubs.

Following recent cable disruptions that exposed vulnerabilities, the project also adopts diversified routes closer to African shores and open, carrier-neutral landing points to reduce risks and enhance security.

This design ensures uninterrupted connectivity while reinforcing Africa’s digital sovereignty and also a strategic decision that transforms coastal nations from passive endpoints into active custodians of global digital flow.

Seacom 2.0 aims to future-proof infrastructure for decades to come.

The brand refresh is not only about design, but about purpose, said Seacom Group chief marketing officer Mandisa Ntloko-Petersen.

“We are a dynamic, forward-thinking company deeply connected to Africa's growth story, ready to power the next wave of digital progress across the continent.”

The new refreshed brand representation with its strong tagline supports the client-centric approach of Seacom: always guiding, partnering and accompanying the client on their digital journey.

“The new tagline of ‘taking you beyond’ acts as an intensifier beyond the present, unleashing the business potential that a relationship with Seacom can bring beyond the present,” added Ntoko-Petersen.

“The new brand also represents how Seacom opens up Africa to the world and the world to Africa, enabling business growth from the tip of the continent to the rest of the world,” Mangale continued.

Seacom created Africa's original digital backbone and continues to partner with enterprises at scale. By integrating cloud, security and managed services on the same foundation, Seacom delivers growth through integrated solutions and a clearer path to value.

Seacom operates through two focused divisions, namely digital infrastructure, which delivers the backbone, subsea cables, terrestrial fibre, and data centres that keep Africa connected; and digital services, which builds on that foundation with enterprise cloud computing solutions, advanced security services and managed information technology offerings that help businesses grow without complexity.

The company serves content providers, carriers, service providers, and enterprises across key sectors, including finance, hospitality and mining.