Toyota retained number one position in 2022 despite plant closure
Toyota South Africa Motors (TSAM) has retained its number one position in the South African new-vehicle market in 2022, posting its forty-third straight year as the market leader.
This comes despite the company’s Durban plant closing its doors in April last year owing to severe flooding, and only reopening fully in August.
The plant assembles the Corolla Cross, Fortuner, Hiace Ses’fikile minibus and Hilux models, as well as Hino trucks.
TSAM sold 132 035 vehicles in the South African market in 2022, recording a market share of 24.9%.
The company in 2021 achieved a market share of 25.4%, selling 117 659 units.
TSAM’s 12.2% growth in sales in 2022 lags only marginally behind the industry’s total sales expansion of 13.9% for the year.
“We are grateful to the entire TSAM team and dealers across the country for their continued efforts towards making Toyota a market leader, but we have learned from last year that we cannot be complacent,” says TSAM sales and marketing senior VP Leon Theron.
“We emerged out of a tragedy and managed to achieve an overall market share of 24.9% in 2022 – and that’s phenomenal.
“Our mandate this year is to continue making Toyota, Lexus and Hino the brands of choice for our market. We will achieve this by constantly aligning ourselves with customer needs.”
Comments
Press Office
Announcements
What's On
Subscribe to improve your user experience...
Option 1 (equivalent of R125 a month):
Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format
Option 2 (equivalent of R375 a month):
All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors
including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.
Already a subscriber?
Forgotten your password?
Receive weekly copy of Creamer Media's Engineering News & Mining Weekly magazine (print copy for those in South Africa and e-magazine for those outside of South Africa)
➕
Recieve daily email newsletters
➕
Access to full search results
➕
Access archive of magazine back copies
➕
Access to Projects in Progress
➕
Access to ONE Research Report of your choice in PDF format
RESEARCH CHANNEL AFRICA
R4500 (equivalent of R375 a month)
SUBSCRIBEAll benefits from Option 1
➕
Access to Creamer Media's Research Channel Africa for ALL Research Reports on various industrial and mining sectors, in PDF format, including on:
Electricity
➕
Water
➕
Energy Transition
➕
Hydrogen
➕
Roads, Rail and Ports
➕
Coal
➕
Gold
➕
Platinum
➕
Battery Metals
➕
etc.
Receive all benefits from Option 1 or Option 2 delivered to numerous people at your company
➕
Multiple User names and Passwords for simultaneous log-ins
➕
Intranet integration access to all in your organisation