A unified platform that brings together marketing activities across campaign ideation, creation, execution, management and measurement, aims to provide stakeholders across the entire marketing organisation with a single, shared view of critical information for improved collaboration and results.

Global technology company Zoho Corporation says its Zoho Marketing Plus platform increases the effectiveness of digital marketing strategies by giving marketing leaders a deeper understanding of customer preferences and behaviours so they can deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.

"The complexity of data and personalisation at-scale only raises pressure on marketers and chief marketing officers to deliver effective campaigns and revenue. By eliminating redundancies and confusion arising from multiple siloed solutions, Zoho Marketing Plus maximises productivity and teamwork, allowing marketers to stay nimble and collaborative amid evolving customer needs. When marketers aren't bogged down by operations, they can deliver creative campaigns that promote meaningful relationships between the brand and customers," said Zoho regional manager Africa Andrew Bourne.

The unified platform is designed to empower marketing teams to build continuous and consistent experiences for end customers and deliver more personalised journeys through:

• Improved collaboration: Marketing teams will be able to connect and collaborate on various projects in tandem, enabling users to create, manage, execute and monitor individual activities, across different stakeholders, and accurately track the progress of each task and brand asset.
• Streamlining management of marketing projects: Brand Studio eliminates the need for siloed solutions by serving as the centralised workplace where marketing campaigns can be created and managed.
• Unified digital brand asset creation: Documents, presentations, sheets, videos and other files can be kept in a single shared place, making assets easy to locate, reuse or share.
• Strong marketing automation capabilities: Customer insights are surfaced through artificial intelligence-powered data analysis, which helps marketers design the journeys customers respond to best and improve them by tracking engagement and response data of customers.
• Omnichannel engagement: Marketing teams can access and manage all channels to drive better connection with customers and brand engagement.
• Supported integrations: Supports strong integrations with third-party solutions, making it easy to share data and insights such as how much marketing spend is converting to sales.
• Accurate, real-time measurement: Real-time data aggregation and analytics deliver business intelligence that helps marketing teams and leaders determine true marketing return on investment. 

The unified platform includes an array of integrated capabilities aimed at helping digital marketers achieve greater results through simplified processes, tighter collaboration, shared assets and consistent data.