Telecommunications group Vodacom Group has appointed Vodafone Egypt CEO Mohamed Abdallah as Vodacom International Markets CEO, expanding his role to assume a broader regional executive leadership role.

Under this expanded structure, Abdallah will oversee operations in Egypt, as well as additional African markets including operations in the Democratic Republic of Congo (DRC), Lesotho, Mozambique and Tanzania, unifying these markets under a single leadership framework to deliver on Vodacom Group’s strategic priorities.

The broader role is aimed at driving growth and operational excellence across Vodacom’s International Markets portfolio, and is a key milestone in the company’s ongoing efforts to simplify its operating model, drive strategic growth and enhance customer experiences in line with its Vision 2030 ambitions.

Abdallah, who joined Vodafone Egypt in 1998, has held several senior leadership positions, including enterprise business director and consumer business director.

As CEO of Vodafone Egypt, he has delivered strong growth across consumer, business and financial services, reinforcing Vodafone Egypt as a market leader.

From an International Markets perspective, he succeeds Diego Gutierrez, who stepped down at the end of April after a seven-year tenure as International Business CEO, where he played a pivotal role in navigating critical transitions and delivering solid performances across Vodacom’s International Markets since 2017.

Under the new structure, the CEOs of Vodacom DRC, Lesotho, Mozambique and Tanzania, will report into Abdallah, who will continue to report directly to Vodacom Group CEO Shameel Joosub.

“Mohamed is a seasoned executive with a proven track record in delivering strong commercial results. His leadership will be instrumental as we continue to scale our international portfolio and embed our purpose-led strategy across the continent,” said Joosub.

“We are confident that under Mohamed's expanded leadership, our International Markets will continue to thrive and deliver outstanding results. I want to extend my sincere thanks to Diego for his invaluable contributions over the last seven years. We wish him all the best in his future endeavours,” he continued.

“Taking on this new role is a privilege, as I am passionate about driving connectivity and innovation to empower individuals and businesses across Africa,” added Abdallah.

“Vodafone Group is uniquely positioned to shape Africa’s digital future, and together with the incredible teams at Vodacom Group, we will work to build a more digitally inclusive future that uplifts communities and accelerates socioeconomic development within the Africa region.”