Electromechanical equipment manufacturer ACTOM has opened a new customer experience centre at its Knights facility, in Boksburg, Gauteng, which has been designed to provide greater visibility, accessibility and insight.

The centre allows clients to interact with operational, full-scale equipment and discover how ACTOM's technologies work together to solve real-world challenges, the company says.

By showcasing its products in a professional, customer-friendly setting, ACTOM makes technical engagement more efficient and accessible, thereby elevating customer confidence in its products, it says.

“The idea is to create an environment where clients can interact with real, working equipment in a way that builds an understanding of the technology and operating principles of the equipment.

“It gives customers first-hand exposure to see how our products work and how they interface with one another across our divisions,” says ACTOM Medium-Voltage (MV) Switchgear division technology development specialist Johan Jordaan.

The centre has working examples of ACTOM's transmission and distribution offerings, including MV switchgear, distribution transformers, high-voltage equipment, protection and control systems and alternating current or direct current standby equipment.

The equipment has been specially configured to offer maximum visibility into key internal features, with cutaways, viewing windows and safe operating access, he notes.

The centre includes a fully equipped presentation and training room, providing opportunities for technical walkthroughs, equipment demonstrations and interactive workshops.

The centre has been designed for engagement. Engineers can use functional units to deliver hands-on product training or test pilot configurations in partnership with clients, says Jordaan.

“The centre is a collaborative space where we can move from selling equipment to building relationships by exploring challenges, demonstrating capabilities, and co-developing solutions that meet our customers’ unique requirements.”

ACTOM also plans to explore future enhancements such as augmented reality experiences to deepen customer interaction with its technologies, he adds.

The new space ensures clients can explore ACTOM's capabilities in a relaxed environment without the interference of a working factory or a trade show.

“The centre removes barriers to engagement. There is no need for personal protective equipment required for factory visits, restricted plant access or offsite travel. Clients can come in, have a coffee and get a full experience in a relaxed but professional setting,” says Jordaan.

Visits to the company's manufacturing facilities can still be arranged, but having an area to explain to the customers the technology they will see inside the manufacturing facilities deepens their understanding of the product being manufactured, he notes.

The customer experience centre reflects ACTOM's broader shift toward integrated, client-focused engagement and innovation.

“This centre is a symbol of how we are evolving as a business by putting our customers at the centre of how we operate, design and deliver,” Jordaan says.