Global multistakeholder initiative the AI and Multimedia Authenticity Standards Collaboration (AMAS) has released two flagship papers offering recommendations to guide the governance of AI globally on how to combat global disinformation, misinformation and the misuse of AI-generated content.

The technical and policy papers, which were released at the AI for Good Global Summit, in Geneva, underscore the urgency of adopting international standards in ensuring a future of responsible use of AI, and lay the groundwork ahead of the 2025 International AI Standards Summit taking place in Korea in December.

Specifically, in releasing the papers, AMAS participants are reinforcing their common belief in the need to protect the integrity of information, upholding individual rights and fostering trust in the digital ecosystem by supporting the development of robust technical standards underpinning regulatory frameworks.

The aim is to ensure users can identify the provenance of AI-generated and altered content without stifling creativity.

The first technical paper offers a comprehensive overview of the current landscape of standards and specifications related to digital media authenticity and AI.

The second policy paper provides policymakers with guidance on how to leverage international standards for the effective regulation of the creation, use and dissemination of synthetic multimedia content, the organisation says.

The initiative is led by the World Standards Cooperation, which is a collaboration organisation for standards bodies the International Electrotechnical Commission (IEC), the International Organisation for Standardisation (ISO) and the International Telecommunication Union (ITU).

“International standards provide guardrails for the responsible, safe and trustworthy development of AI, making them invaluable tools for regulators and policymakers worldwide,” says IEC deputy secretary-general Gilles Thonet.

“As well as offering capacity building and guidance, these white papers lay the foundation for systems that prioritise transparency and human rights by mapping existing standards and highlighting gaps where they are needed to restore trust in AI-generated and multimedia content online,” he says.

People need practical, scalable solutions and tools that can equip them to prevent, detect and respond to challenges caused by AI-generated synthetic media. These papers cut through the complexity and offer actionable guidance using international standards, enabling global interoperability, says ISO deputy secretary-general Silvio Dulinsky.

“As governments navigate new challenges around synthetic media, standards to verify authenticity and provenance will provide them with the technical tools essential to cohesive action internationally,” adds ITU Telecommunication Standardisation Bureau deputy director Bilel Jamoussi.