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Epiroc and AARD aim to deliver impactful solutions

AARD Powered by Epiroc MD Martina Ahlborg at Investing in African Mining Indaba 2025 in which she discusses the launch of the TS100 TERRAH series.

5th February 2025

     

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Epiroc, a leading productivity partner for the mining and infrastructure industries, acquired manufacturer AARD Mining Equipment almost two years ago in its strategic expansion. Together the companies embarked on creating a thriving future for AARD and Epiroc which resulted in an evolution driven by a shared vision: 'Dare to Think New'. The journey has been marked by remarkable achievements.

Despite challenges and growing pains, significant progress has been made and AARD transitioned to the Epiroc way involving new systems and new processes. The integration of AARD with Epiroc brought together complementary strengths, combining Epiroc’s cutting-edge technology and global reach with AARD’s deep market knowledge and proven product reliability.

This synergy accelerates AARD’s technological transformation, enabling the company to meet modern safety and efficiency standards more effectively.

"The acquisition of AARD Mining Equipment perfectly aligned with our goals to advance technology and sustainability in the mining industry," states AARD Powered by Epiroc MD Martina Ahlborg. She is deeply committed to aligning AARD with Epiroc's vision for a more sustainable future.

As a catalyst for change, Ahlborg is driven by her unwavering passion to address challenges head-on and is wholeheartedly devoted to achieving impactful solutions. Under Epiroc's guidance, AARD is accelerating the technological transformation of its machines, ensuring sustainability and relevance in local and international markets.

This collaboration also provides AARD with access to Epiroc's latest proven technology, engineering design and extensive network of sales companies worldwide. This unlocked the potential for international market access, resulting in AARD expanding into the global market.

AARD has been awarded significant orders in Mexico and India. As Epiroc and AARD Mining Equipment continue on this collaborative journey, the future looks promising with enhanced product offerings, improved market reach and a stronger commitment to sustainability and innovation to the ultimate benefit of customers.

Watch a video interview of Ahlborg at Investing in African Mining Indaba 2025 in which she discusses the launch of the TS100 TERRAH series.

Edited by Creamer Media Reporter

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