In a landmark event hosted last night at Hirsch’s stores in Umhlanga, Fourways, and Milnerton, Hisense South Africa officially showcased its most ambitious innovation yet: the colossal 110UX ULED X Mini LED TV, a cinematic, stadium-worthy spectacle designed to transform home viewing across the country.

“This was more than a product showcase — it’s a celebration of how far Hisense and South Africa have come together,” said Luna Nortje, Deputy General Manager at Hisense SA. “We’re proud that this world-class TV was manufactured at our Atlantis factory in Cape Town, by South Africans, for South Africans.”

Guests at the exclusive event — including VVIP customers — were treated to a first-hand experience of the R299,999 display powerhouse. The 110UX, featuring next-generation Mini LED technology, delivers unmatched contrast, brightness, and colour fidelity. It’s backed by a 4-year guarantee, free delivery, expert installation, and premium customer support.

The new TV underscores Hisense’s broader legacy: a global technology leader founded in 1969 in Qingdao, China, now operating in over 66 countries. Since entering South Africa in 1996, Hisense has built a 29-year legacy grounded in integrity, customer-centricity, innovation, and sustainable growth. Its Atlantis Industrial Park, which spans 100,000m², has grown substantially over the years, and now boasts the capacity to produce 1 million TVs and over 500,000 refrigerators annually, generating nearly 1,000 direct and 5,000 indirect jobs across the industry’s supply chain.

Market performance reflects this impact: as of early 2025, Hisense leads the South African market, ranking first in both the TV and refrigerator categories. 

“South Africa isn’t just a market for us — it’s a partner in innovation,” Nortje added. “We invite more companies to collaborate, invest, and grow with us. This is a story of local talent, local pride, and global reach.”

The brand’s sustained commitment to youth empowerment, community engagement, and job creation has also included the opening of a TV History, or “Tevolution” Museum in Cape Town, which has welcomed more than 5,000 visitors since December last year. 

To enhance logistics and regional exports, Hisense also formed a joint venture with Hapag-Lloyd in 2019, employing over 150 people and establishing cross-border warehousing networks from Johannesburg and Cape Town into Southern Africa. The platform is also available to support other Chinese enterprises operating in the region.

In collaboration with the China-Africa Development Fund, Hisense SA remains committed to strengthening economic and cultural ties between China and South Africa, and positioning South African-made technology on the global stage.