MellowVans revisits vehicle design, operating model to target European rollout
Sometimes, a pandemic is not the worst thing that can happen to a company.
When Covid-19 hit, the pandemic did interrupt MellowVans’ global rollout plans, but it also prompted the Stellenbosch-based manufacturer to revisit the design of its electric three-wheel delivery vehicle, as well as its operating model.
“We realised just before lockdown in 2020 that we would like to improve our product by rather working to a European standard for our vehicles, which is aimed at the last-mile market,” says founder and CEO Neil du Preez.
He adds that the global marketplace saw an explosion in online shopping because of Covid-19 and, subsequently, also in last-mile deliveries in sectors such as e-commerce, retail and food.
“South Africa is still trailing these global growth numbers, but we are catching up,” notes Du Preez.
MellowVans’ redesign ended up being more of a remanufacturing process than a mere facelift, with everything on the electric vehicle (EV) upgraded, except the fibreglass composite outer shell.
“We sourced the best of everything we could find, made the vehicle lose some weight, and ensured that it would fully satisfy European standards,” says Du Preez.
“The result is a comfortable new vehicle that is a premium product built for Africa and Europe – in fact, it exceeds European safety standards.”
Production of the new-look vehicle started in January.
The operating costs of the new vehicle are at about 13c/km, with the 2.5 m3 cargo bay able to carry more, and larger items than competitor vehicles, says Du Preez.
“There is nothing on the road that can come close to our costs per cubed metre.”
He adds that the MellowVans’ number compares favourably with the AA rate for a small internal combustion engine delivery vehicle, at about R5.50/km, as well as an electric motorbike, which would have to make numerous trips to carry the same load volume.
The MellowVans vehicle is also feature-rich, compared with a motorcycle, with a comfortable, lumbar support seat, safety belt, rollover cage, weather protection, and Bluetooth.
The top speed is electronically limited to 60 km/h, as the vehicle is designed to operate only on urban roads.
The range of the 10.7 kWh battery pack is about 100 km, with recharging through a standard wall plug, provided by an on-board charger.
Charging from empty to full takes about four hours.
The cargo area can also be customised to suit customer requirements, such as rails for a laundry business, or shelving for a retailer.
“We are currently looking at options around cooling the cargo area,” says Du Preez.
He also notes that about 70% of the vehicle by value is produced locally.
MellowVans buys the batteries from a South African company, which imports the cells to build the batteries.
“We make use of our own battery management system,” says Du Preez.
He adds that MellowVans is set to receive some benefits from government’s Automotive Production and Development Programme, as it is currently being revised to accommodate smaller manufacturers.
“Government did engage us, and we are participating in the process,” says Du Preez.
MellowVans employs about 35 people.
“We are looking at growing our production capacity, with exports in mind,” says Du Preez.
The MellowVan is currently undergoing testing in The Netherlands.
Locally, Takealot, Spar and DHL are all MellowVans customers.
“Our order book looks good, with a decent production pipeline,” says Du Preez.
EVs-as-a-Service
Covid-19 not only prompted a change in MellowVans’ vehicles, but also in its operating model, with the vans no longer on sale, but leased to customers in what is known as EVs-as-a-service.
“We offer a three-year lease that includes everything – insurance, maintenance and training,” explains Du Preez.
One other, additional clause on the table is an advertising component.
“Either we brand the vehicle ourselves, or the client finds someone to advertise on the vehicle to reduce the price tag on the lease contract – by how much depends on the number of vehicles in the fleet,” notes Du Preez.
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