Suzuki ends 2023 just shy of 50 000 units, starts January with a bang
Suzuki Auto South Africa (Suzuki SA) ended 2023 with sales of 49 573 vehicles – up more than 460% from the 8 833 vehicles sold in 2017.
Over the past six years, the Japanese compact-car specialist, which imports most of its vehicles from India, broke its own sales record 25 times.
Suzuki SA sold more than 1 000 cars in a single month for the first time in August 2017, more than 2 000 cars for the first time in October 2020, and more than 3 000 units for the first time in September 2021.
In May 2022 it broke through the 4 000-unit barrier, and in January this year welcomed 5 235 new customers to its family.
This is a new overall sales record for the brand and the first time that Suzuki has sold more than 5 000 new vehicles in a single month.
It also places the brand firmly in third place in the South African new-vehicle market.
Of equal importance is the fact that Suzuki moved 4 481 of its January sales through its dealer network.
This is a new dealer sales record, and ranks Suzuki second overall for the most vehicles sold through the retail network – above perennial second-placed Volkswagen.
The top-performing Suzuki model in January was the Swift, with 1 566 new sales.
“As Suzuki, we are happy to see continuous growth in our sales performance,” says Suzuki SA sales and marketing GM Henno Havenga.
“To put [our] growth in perspective, we have been able to sell more cars
in January this year than we sold in the first two years – 2008 and 2009 – in South Africa combined.
“It means that more and more people are buying into the value offered by Suzuki products and the positive experience at their local Suzuki dealer.
“We are thankful for each and every person who has continued to support the brand over the last 16 years, and we look forward to welcoming new customers to the family,” says Havenga.
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