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africa|drives|efficiency|engineering|engineering-news|innovation|road|safety|security|services|technology|transport|solutions

Powerfleet Retail drives innovation and safety in mobility

The Transport Evolution Africa expo serves as a crucial platform for vehicle tracking brands Matrix and Beame to engage directly with industry leaders, partners and consumers alike

19th June 2025

     

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Fleet and mobile asset management solutions provider Powerfleet Retail is gearing up for a significant presence at this year’s Transport Evolution Africa industry forum, being hosted at Gallagher Convention Centre in Midrand, Johannesburg. The event serves as a crucial platform for vehicle tracking and recovery brands Matrix and Beame to engage directly with industry leaders, partners and consumers alike. It represents more than just a showcase of technological prowess; it underscores the company’s commitment to innovation, safety and connectivity in South Africa's dynamic mobility landscape.

At the heart of Powerfleet Retail's portfolio are the renowned brands Matrix and Beame, synonymous with vehicle tracking and recovery excellence. For Matrix, a household name in vehicle tracking, the focus this year revolves around personal safety innovations. Features like crash alerts, roadside assistance and panic alert highlight Matrix's dedication to ensuring consumer safety beyond vehicle tracking.

Beame, on the other hand, stands as an industry leader in stolen vehicle recovery, supported by major insurers. Its role remains pivotal in mitigating risks associated with vehicle theft and hijackings, continually evolving to stay ahead in security technology.

Powerfleet GM – Africa Retail Ryan Colyn tells Engineering News that South Africa presents unique challenges in vehicle safety and fleet management, where Matrix and Beame have tailored their solutions to meet local needs.

“With high vehicle theft rates and increasing demand for efficient tracking solutions, both brands are committed to enhancing security and efficiency for SMEs and individual consumers alike,” he says.

Further, Powerfleet Retail is dedicated to supporting light fleets, delivery services and everyday drivers in staying safe and connected on the road.

“Through mobile apps and integrated solutions, our aim is to empower users with tools that keep them connected, protected and productive,” Colyn emphasises.

Invitation to Explore

Powerfleet Retail extends a warm invitation to expo visitors new to the Matrix and Beame family.

“Whether you're seeking robust security measures or innovative mobility solutions, we encourage you to explore our offerings, engage with our experts, and discover firsthand how Matrix and Beame are reshaping the landscape of mobility in South Africa. Join us at the expo to witness how we're helping thousands of South Africans drive with confidence and peace of mind,” Colyn concludes.

Powerfleet Retail, through its brands Matrix and Beame, remains at the forefront of innovation, safety and connectivity in South Africa's mobility sector. This event marks another milestone in its journey to redefine mobility solutions for a safer, more connected future.

Edited by Creamer Media Reporter

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