In South Africa’s highly competitive construction industry, contractors are under pressure not only to deliver quality projects but to remain financially viable in the face of tight margins and unpredictable challenges. AfriSam, a leading supplier of construction materials, recognises that success requires more than just products – it calls for genuine support, technical expertise and long-term partnership.

Koena Sesele, AfriSam’s National Sales Manager - Inland, highlights how narrow profit margins leave little room for error. Delays, rework or slow payments can severely affect cash flow, making quality and efficiency crucial from the outset. Choosing the right cement, for example, can have a direct impact on cost and performance.

“Not all cements are created equal,” says Sesele. “With AfriSam’s high quality products, you can achieve more with less, reducing the amount of cement required per mix while ensuring strength and consistency.”

AfriSam supports its products with comprehensive technical expertise. Its Centre of Product Excellence and team of technical consultants offer guidance on mix designs and material optimisation, helping builders produce durable concrete that meets project demands. Technical specifications are clearly printed on every bag of cement, and additional resources are available online to assist contractors on site.

The company is also committed to skills development. Through ongoing training programmes, AfriSam helps upskill contractors on construction methods, material use and best practices. Digital tools such as online “how-to” guides and a material calculator further support accurate planning and help prevent wastage.

For contractors managing their own operations, the ClickToGo digital platform enables real-time account access, simplified ordering, secure payments and delivery tracking, reducing admin and improving responsiveness.

Recognising that access to working capital is often a hurdle, AfriSam offers flexible purchasing options. Contractors can apply for credit (subject to guarantees) or make secure cash purchases online. Deliveries can be scheduled in phases to conserve cash flow, and for bulk cement needs, delivery in silos enhances efficiency.

Sesele encourages early engagement with AfriSam, even from the quoting stage, to unlock the full benefit of the company’s support. “When we get involved early, we can help builders make smart choices that reduce risk, save money and improve project outcomes,” he says. “It is also about credibility - having AfriSam as a partner reassures clients of your professionalism.”

At the heart of AfriSam’s approach is a commitment to building long-term relationships. “We are not just a supplier; we are a partner in every sense,” Sesele concludes. “By combining quality products, expert advice and practical solutions we are helping contractors succeed in a tough market and build stronger businesses for the future.”