Unilever Professional’s ‘Better Clean for Better Business’ Campaign Named Finalist in 2025 Marketing Achievement Awards

In a competitive industry where strategic marketing can drive real change, Unilever Professional’s ‘Better Clean for Better Business’ campaign has earned a place among South Africa’s marketing elite. The multi-channel campaign, which launched the company’s innovative Handy Andy Professional Food Safe range, has been named a finalist in the Brand Marketing B2B category for the prestigious 2025 Marketing Achievement Awards (MAAs).

As South Africa’s premier platform for marketing excellence, the MAAs recognise campaigns that not only drive business growth but also shape industries and influence the cultural landscape. To qualify, entries must achieve a minimum average score of 70% and demonstrate outstanding strategic marketing and impactful execution.

“In collaboration with Andre Du Plessis and his talented team at Attic Rush, a digital marketing agency, we were able to launch our Food Safe range across various platforms with great success,” says Jeffrey Madkins, Marketing Manager at Unilever Professional. “This was reflected in its impressive reach, with Unilever Professional engaging over 600,000 customers online and an additional 10,000 at trade shows, as well as generating 29 million impressions across digital channels.”

Du Plessis, Attic Rush CEO, explains that the campaign’s success lay in its focused approach to addressing a critical foodservice industry challenge – helping operators navigate food safety and compliance in commercial kitchens. “We are thrilled for Unilever Professional,” he comments. “This recognition from the MAAs is a testament to the power of strategic digital marketing in driving meaningful engagement and delivering measurable results for clients.”

Madkins also expressed Unilever Professional’s delight at being a finalist: “We are both elated and honoured to have qualified in the MAA Brand Marketing B2B category,” he says. “These campaign results, which positioned the Food Safe range as the effortless solution for safety and compliance, have delivered strong business outcomes for us. But equally important, they have contributed to raising food safety standards across the industry, and we couldn’t be prouder,” he concludes.

With the winners of the 2025 MAAs set to be announced in two months, Unilever Professional remains committed to driving innovation in professional hygiene solutions and empowering businesses to maintain the highest standards in food safety.