AfriSam, a leading construction materials producer, proudly sponsored and distributed reusable sanitary pads to Grade 7 female learners at Mid-Ennerdale Primary School in Gauteng. This initiative, part of RADA’s MiPad programme, reflects both organisations' commitment to education, empowerment, and sustainable community upliftment.

The distribution of reusable sanitary wear is not just about hygiene - it’s about restoring dignity, promoting equality and keeping young girls in school. According to UNICEF, 1 in 10 girls in Africa misses up to 20% of the school year due to a lack of access to menstrual products. In South Africa, research by the Department of Women, Youth and Persons with Disabilities has shown that 30% of girls miss school during their menstrual cycle because they cannot afford sanitary pads.

“AfriSam has seen in communities that learners who cannot afford to buy sanitary towels stay at home and miss out on valuable teaching time,” says Mathapelo Sehloho, AfriSam Community Development Manager. “By partnering with RADA, we are contributing to a reduction in absenteeism and enhancing the academic performance of young girls.”

With the support of corporate sponsors like AfriSam, RADA’s MiPad programme ensures that these challenges do not derail the futures of young women. By distributing reusable, eco-friendly sanitary pads, the initiative supports both education and environmental sustainability.

“Too often, the needs of these young kids are overlooked,” says Ebeth van den Berg, AfriSam Marketing Manager. “I hope that each of these girls will find their unique space where they can become the absolute best that they can be.”

AfriSam’s involvement in this initiative is part of its broader Corporate Social Responsibility (CSR) programmes which include investment in education, infrastructure development, youth empowerment and sustainable livelihoods. These initiatives reflect the company’s core value of People, focusing on meaningful impact in the communities it serves.

“The future is bright for these young girls,” adds Sehloho. “We look forward to meeting them again one day - this time as successful women who are contributing to our beautiful country.”

RADA understands that, despite their motivation and ambition, many girls struggle to maintain regular attendance due to menstrual-related challenges. The MiPad initiative directly addresses this by providing a practical, reusable solution that helps girls take control of their education and future.