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Agri SA wants skilled technical experts to lead new trade negotiations

Agri SA CEO Johann Kotzé

Agri SA CEO Johann Kotzé

4th August 2025

By: Marleny Arnoldi

Deputy Editor Online

     

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Industry body Agri SA has reiterated its urgent call on various government departments to intensify efforts to negotiate an exemption for South Africa in respect of a 30% import tariff imposed by the US, including by ensuring negotiators are versed and skilled in sector-specific offerings and challenges.

Agri SA believes South Africa needs more comprehensive and strategic measures to safeguard its agriculture sector and diversify export markets amid changing global trade dynamics.

While the US market only accounts for 4% of South Africa’s total agriculture exports, valued at $488-million, the impact of the tariffs on key commodities such as citrus, macadamia nuts, grapes, wine, ostrich leather, seed and other fresh produce could have far-reaching consequences across the entire value chain of these industries.

Agri SA says the departments of Trade, Industry and Competition, Agriculture and International Relations and Cooperation can do more to reach quota arrangements with US authorities.

“Additional diplomatic resources and a pragmatic trade strategy are essential to mitigate immediate impacts [of the tariffs],” the organisation states.

Additionally, the development of comprehensive trade agreements with BRICS+ counterparts, Association of Southeast Asian Nations and regional markets can foster deeper economic integration and help South African products remain competitive globally.

Agri SA recognises that market diversification and supply chain redirection cannot be achieved overnight, but says long-term strategies should focus on expanding South Africa’s presence in growing markets beyond traditional trading partners.

INFORMED APPROACH

The organisation emphasises the need for the country’s current trade negotiation team to be expanded and strengthened with skilled technical experts who can scan the global economic environment, analyse emerging opportunities and provide insights that inform strategic negotiations across sectors.

“Given the complex shift in the trade landscape, investment in senior negotiators and sector-specific agriculture technical specialists is critical,” says Agri SA CEO Johann Kotzé.

He says the country’s future competitiveness depends on having a well-resourced and knowledgeable team capable of navigating new trade realities.

Agri SA itself remains committed to collaborating with government, industry and international partners to navigate trade challenges effectively.

Kotzé concludes that proactive and coordinated efforts will preserve the sustainability and growth potential of South African agriculture.

Edited by Chanel de Bruyn
Creamer Media Senior Deputy Editor Online

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