This year marks a major milestone for iStore, South Africa’s dedicated Apple Premium Partner, as it celebrates two decades of retail excellence.

Since opening its doors in 2005, iStore has had a deep passion for bringing the very best of Apple to all South Africans in a way that Apple intended - the best possible customer experience and a “best in world” Apple environment. Customer experience is the DNA of Apple, and from Day 1, iStore has passionately endeavored to extend that Apple experience into our customers’ hands. As much as Apple products ensure customers can get the most out of their personal technology, iStore has been there to ensure that customers always get the most out of their Apple products.

“At iStore, we believe that technology should do more than function, that it should enrich lives. For 20 years, our purpose has been to make the Apple experience accessible, meaningful and personal for every customer who walks through our doors,” says Chris Dodd, CEO of iStore. “Being the home of Apple in South Africa means we’re not just here to sell technology, we’re here to bring Apple’s spirit of innovation and service to life, every day. This milestone is not just about our past, but a renewed promise to continue delivering the best of Apple to our customers for years to come.”

More Access. More Value. More Impact

From the bustling streets of Johannesburg to the heart of eMalahleni, the vibrant city of East London or the communities of Soweto, iStore has become a cornerstone of Apple in South Africa. It proudly supports every major mobile network—Vodacom, Telkom, and MTN—under one roof, and offers customers more ways to pay, free delivery, and world-class trade-in values.

iStore's promise of more is reflected in every part of its experience:

• More Access: With over 40 retail locations, iStore meets customers where they are, both in-store and online.
• More Value: From free technical support and training to flexible payment options, iStore makes Apple ownership more accessible and affordable.
• More Impact: Through SMB and Education initiatives, and partnerships with programmes like iSchoolAfrica, iStore empowers communities, supports local talent, and equips educators and learners for the future. (To find out more about iSchoolAfrica please visit www.ischoolafrica.com)

Driving the circular economy

iStore’s world-leading Trade-in Programme forms the heart of its larger circular economy, offering customers the highest possible trade-in values when upgrading to the latest Apple products. It also brings many more South Africans into the Apple family through its Pre‑Owned Apple product range, available both online and in dedicated Pre‑Owned stores.

iStore’s Trade-in offering is the most extensive in the market, covering iPhone, Mac, iPad and Apple Watch. This offering is not limited to Apple devices only as customers can also trade in Android phones and PCs as well. iStore’s Trade-in Programme provides customers with the ability to:

• Get a substantial amount of cash back into their bank account (up to R22 000 depending on the Apple product traded in)
• Reduce the cost of their cellular contract monthly
• Get an instant upfront discount when they buy

A leader in Omnichannel retail

iStore has led the way in omnichannel retail in South Africa, making it easier than ever for Apple customers to get their products where and when it works best for them. iStore offers “within the hour” (RightNow), same day, next day or scheduled deliveries. Customers can also choose to pick up their online order in-store - within minutes of placing it. All these services at iStore comes at no extra fee to the customer, allowing them to get their Apple products delivered in a way that suits them, for free.

20 Years In – More Than Just a Store

Beyond its retail footprint, iStore has built careers, fostered innovation, and supported entrepreneurs with tools to thrive. Whether enabling a student with their first Mac or helping a small business streamline their operations, iStore has always been about more than just devices—it’s about delivering what matters most to people.

Two decades in, iStore is more passionate than ever about bringing the best customer experience and the best of Apple every day to its customers. As South Africa’s true Home of Everything Apple, iStore remains committed to bring even more in future to our customers and the communities in which it operates.