South Africa to get its first Walmart-branded store later this year
NYSE-listed Walmart plans to open its first branded stores in South Africa later this year, in a strategic move that underscores its commitment to making high-quality, affordable merchandise accessible to more customers.
“Walmart’s South African stores will offer a range of merchandise, including fresh groceries, household essentials, apparel and technology. Walmart also will offer a variety of locally sourced products. By partnering with South African suppliers and entrepreneurs, Walmart will bring its signature Every Day Low Prices and global standards to the market, while celebrating the country’s rich culture,” says Walmart International president and CEO Kath McLay.
“We’re thrilled to begin this journey introducing the iconic Walmart brand to South African associates, customers and communities. By listening and working together, we aim to build lasting relationships and deliver a delightful shopping experience that reflects the needs and aspirations of South Africans,” adds Massmart president and CEO Miles Van Rensburg.
Walmart acquired an initial 51% interest in Massmart in 2011 and, in 2022, acquired the remaining shares in Massmart, which owns the Game, Makro, Builders, Jumbo and Shield stores in South Africa, Botswana, Eswatini, Lesotho, Malawi, Mozambique, Namibia and Zambia.
Walmart says it will share further details of the location and opening dates of its branded stores in South Africa during October.
"We’re committed to providing an exceptional in-store experience at every customer touchpoint, from a warm welcome upon entering the store, to helpful assistance in the aisles and friendly, efficient checkout," comments Van Rensburg, adding that customers can also look forward to digital capabilities to enhance their shopping.
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