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Africa|Export
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africa|export

TRADING SPACES

15th August 2025

By: Darlene Creamer

     

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South Africa’s objective of diversifying its export markets in light of a rise in protection, prompted primarily by US President Donald Trump’s ‘America First’ agenda, is a correct one. Implementing the strategy, however, will be far more challenging and could well pose new risks. In the scramble to find alternative markets, South Africa must not rush into deals it could regret in future.

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