Financial services firm TymeBank has officially transitioned to GoTyme Bank, which reflects its scale, maturity and ambition, while maintaining full continuity for customers.

As part of the transition, the new GoTyme Bank app went live on January 22 and supports a phased migration of customers.

The rollout is being managed deliberately to prioritise security, stability and customer experience.

Specifically, the app introduces a cleaner and more modern design, improved performance, stronger security features and a more intuitive way for customers to save, spend, send money and manage their finances.

Existing customers do not need to open a new account to use the GoTyme Bank app. All customer information, including accounts, balances and transaction history, has already been migrated.

Customers need to download the new GoTyme Bank app and sign in using their existing details to access their accounts. This ensures continuity and ease, while allowing customers to benefit from the improved app experience and new features as they are rolled out.

The phased rollout of the app will see additional features being introduced progressively over the coming weeks, alongside continued enhancements to payments, savings, and customer support. This allows the bank to incorporate customer feedback as it scales.

Customer should expect ongoing feature rollouts, continued investment in security and customer service, and regular communication through official GoTyme Bank channels, the bank adds.

Further, GoTyme Bank has invested heavily in customer care teams over the past year to grow its support capacity and ensure customers can reach real, helpful humans when they need assistance.

Looking ahead, GoTyme Bank will continue investing in digital innovation, supported by the scale and technology of the global Tyme Group.

The new GoTyme Bank brand more clearly expresses the bank's focus on delivering a modern, digital-first banking experience that is simple, transparent and affordable, it says.

This new brand reflects the ethos of simplicity, transparency and human-centred design, the bank says.

“GoTyme Bank reflects where we are going next as part of a global banking group with a strong South African foundation, but does not change our fundamentals,” says GoTyme Bank South Africa CEO Cheslyn Jacobs.

“We took the opportunity to rethink how the brand shows up in our customers’ lives. The GoTyme brand is about momentum, clarity, and confidence, and the new app is where customers will experience that most directly,” says GoTyme Bank brand head Lucia Malapane.