Information and communication technology group Vodacom Business has launched a campaign to highlight its support for small businesses and how the telecommunications operator can help them.

With the significant challenges currently being faced by all businesses, from climate change and energy issues to the rising cost of doing businesses in Africa, amid skills shortages and disrupted supply chains, Vodacom Business believes that digital technology can play a key role in strengthening business resilience and boosting productivity.

However, many enterprises lack the expertise to use connectivity effectively.

Assessing the requirements of small businesses, Vodacom Business is working with small, medium-sized and microenterprises (SMMEs) to find solutions together so that they can achieve their goals in these tough times.

“Vodacom Business knows that, in the world of business, obstacles reign. As a technology company that believes technology can empower enterprises to thrive, Vodacom Business is unveiling its new brand strategy that has been designed to help organisations turn these problems into possibilities, with the new tagline ‘Turn to Us’,” says Vodacom Business CEO William Mzimba.

“Businesses now more than ever are seeking support, but in such an uncertain operating environment, who do they turn to for guidance?”

The company’s new brand vision is to be a trusted partner for businesses, empower them with technology solutions that drive progress and inspire innovation, and become a part of their success story, he says.

“Vodacom Business’s new brand positioning, underscored by recent market research and critical client insights, highlights an opportunity across small to large businesses for a trusted partner, who could provide customisable, reliable and affordable connectivity products and services.”

Vodacom Business offers enterprise clients a full suite of mobile, wireless, satellite and fixed-line connectivity solutions, Internet and virtual private network services, Internet of Things solutions, cloud hosting and security services, as well as e-government services.