SAPHILA 2025 is set to be the must-attend event for SAP customers, partners and enthusiasts across Africa. Hosted by the African SAP User Group (AFSUG), this premier SAP conference, taking place from 01 to 03 June at the Sun City Convention Centre, offers an unmatched opportunity to connect face to face with SAP global leaders, explore the latest innovations and gain hands-on experience with SAP solutions.

Hear directly from SAP's top thought leaders

SAPHILA 2025 boasts an all-star line-up of SAP global experts who are shaping the future of enterprise technology. Attendees will gain direct access to the strategic minds behind SAP’s latest innovations, providing first-hand insights into how SAP solutions can drive business success.

Keynotes for this year will include the following SAP leaders:

• Stefan Steinle, Executive Vice President & Head of Customer Support & Cloud Lifecycle Management – Gain an exclusive look at SAP’s evolving support landscape.
• Timo Elliot, Global Innovation Evangelist – Explore the cutting edge of enterprise technology and digital transformation.
• Thomas Pfiester, SAP Global Customer Engagement & Services – Learn how to maximise SAP’s solutions for operational excellence.
• Olaf Winkler – Chief Product Manager, SAP BTP Product Management, SAP SE – leading the AFSUG and SAP BTP Hackathon.

Deep dive sessions to unlock expertise across key SAP topics

Beyond the keynotes, SAPHILA 2025 brings together an outstanding line-up of more than 15 industry experts from SAP to host several breakout sessions over the two-day event.

During these stream discussions, SAPHILA attendees can engage with SAP’s brightest minds on business-critical topics for African businesses. Tim Steuer, SAP SE Vice President Application Lifecycle Management, will be advising delegates on how to streamline data migration to SAP S/4HANA with SAP Business Transformation Center. Anna Withum, Customer Collaboration Manager, will tackle the range of support options available through SAP, including Live Support Channels, Built-In Support, and SAP for Me. 

Furthermore, Kai Finck. SVP & Head of SAP Industries Digitalization, will look at the support offered by SAP Business Suite for 25 industries, while Sarah Brunet-Cliché, Manager: Content Success and Adoption, teams up with Anastasiya Guba, Head of the Content Office at SAP Global Content Group, to discuss how business content and accelerators, powered by AI capabilities, can simplify implementation, enhance agility and deliver faster value for organisations across the globe.

Hands-on SAP SE booth experience, a first for SAPHILA

In addition to expert content, for the first time ever, SAP SE will also be hosting an interactive booth at SAPHILA, offering attendees a hands-on learning experience with SAP solutions. Delegates can expect live mini-sessions, expert Q&As and practical demonstrations designed to help businesses get the most out of SAP technology.

Featured interactive sessions will include:

• Ask Me Anything with Stefan Steinle – A candid Q&A session on SAP Customer Support, Cloud Lifecycle Management, and best practices for optimising SAP solutions.
• Mastering SAP for Me – Get a deep dive into SAP’s personalised digital portal, designed to streamline system access, license management and support interactions.
• Discover SAP Built-In Support – Learn how AI-driven insights and real-time guidance can enhance your SAP support experience and business efficiency.
• Leveraging SAP Cloud ALM for a Clean Core Strategy – Explore how SAP Cloud ALM supports seamless lifecycle management while maintaining an adaptable, efficient system core.

Why attend SAPHILA 2025?

“This year’s SAPHILA is shaping up to be an unmissable event for anyone invested in the SAP ecosystem,” says Amanda Gibbs, CEO of AFSUG. “Not only will attendees be able to gain valuable insights with SAP’s top experts, they have the opportunity to create meaningful connections with these global executives as well as their local peers and partners. In addition to this, delegates can ensure that they stay ahead of the curve with the latest SAP innovations and strategies, while also coming away with practical strategies to drive business success with SAP.”