Through its acquisition of HoistHub, RGM Cranes will once again be the sole distributor for the Surelift brand in South Africa.

RGM Cranes Managing Director, Alex Dowling, explains: “HoistHub was created to cement the relationship between mid-level service providers and importers. This has been rapidly achieved and well received by the market and our intention is to undertake continual development of the full product offering from RGM Cranes.”

This acquisition further cements the influence that overhead crane specialist RGM Cranes exerts on both the South African and sub-Saharan Africa materials handling landscape. “Surelift and HoistHub have done a sterling job in connecting service providers with products and in building relationships. The natural progression of that is to broaden the offering available to these service providers and make the full package available to them,” adds Dowling.

In the face of the economic downturn experienced since the onset of the recent pandemic, RGM Cranes has continued to expand its base of operation by recruiting new staff to ensure a seamless customer experience. The addition of HoistHub and Surelift helps enhance the company’s intent to create a sustainable and stable platform for materials handling customers in the region.

“Economic pressures are having a far stronger influence than ever before on decisionmakers as far as capital expenditure goes. By onboarding the Surelift brand, we can directly combat this very real issue. It has been and always will be, an intrinsic part of the RGM DNA to meet a client where they are and walk with them on their journey. The Surelift brand further enables us to continue on this path and illustrates that RGM Cranes is a company that listens and responds to the prevailing needs of its clients,” Dowling explains.

In addition to the benefits accruing from the addition of HoistHub and Surelift to the RGM Cranes offering, Planeta Hebetechnik South Africa continues to drive the customer-centric vision of RGM. Cranes. Planeta was established in 1861 in Germany and has been involved in the lifting sector for 122 years, emerging from two world wars and numerous economic upheavals as a strong and reliable brand.

“The company’s PITCH electric hoist brand has been identified as an industry-leading product, and through consultation with clients we quickly realised that there is an immediate and urgent need to provide the high-quality manual equipment which Planeta Germany is synonymous with. We are encouraged by the early adoption of these products by our clients and believe that this is indicative of our establishment as a key player in the manual products segment of the industry,” says Dowling.

He adds that the major distinguishing factor with Planeta is that its premium offerings leave nothing to chance. The critical safety features are not mere optional extras in Planeta products – they are standard, incorporated features.

“Service providers can lean on our hundreds of years of collective experience within the lifting and materials handling industry to provide unparalleled solutions and products to their customers. With our comprehensive offering we are able to customise a solution for every need. We invite the market to engage with our technical team to discuss how we can help them maximise their productivity and business potential,” says Dowling.