Transform – a partnership between the UK Foreign, Commonwealth & Development Office, Unilever and EY – is empowering South Africa’s circular economy with R9-million in grant funding and business support for four innovative startups.

Among these recipients, Smartfill is “spearheading efforts” to revolutionise retail practices with sustainable solutions that tackle single-use plastic waste.

Smartfill, developed by DY|DX in collaboration with Smollan, is an innovative, socially conscious retail solution designed to “revolutionise the modern retail environment”.

It reduces the need for single-use plastic packaging, offering a sustainable approach to dispensing food and cleaning products. Designed for the informal trade markets, the refill system addresses critical food safety challenges, while empowering communities.

The refill system is specifically tailored for informal trade markets, addressing significant food safety challenges, while also empowering local communities in the process.

By establishing refill-enabled stores and creating distribution networks, Smartfill allows consumers to buy exactly what they need, reduces waste and ensures essential products remain accessible for all.

“Transform’s support allows us to expand our mission of delivering safe, affordable and sustainable solutions to communities that rely on informal markets. This grant is not just an investment in Smartfill – it’s an investment in the dignity and wellbeing of millions of people,” says Smartfill CEO Nevo Hadas.

“With the expansion of refill-enabled stores and innovative distribution networks, we’re creating opportunities for retailers and consumers alike to thrive in an eco-friendly environment. The ability to purchase precise quantities eliminates waste while making essential goods accessible to all,” adds Smartfill COO Marc Wetselaar.

The other three enterprises benefiting from Transform’s initiative are African Reclaimers Organisation (ARO), Sonke and GrooveTech.

“We are proud to support the African Reclaimers Organisation, Sonke, GrooveTech and Smartfill as they improve the livelihoods of local communities and address plastic waste in the region.

“Transform is founded on the principle of reciprocity,” says Unilever Southern Africa GM Justin Apsey.

Smartfill’s impact will be extending further with the establishment of 14 refill-enabled stores and the creation of a low-emission distribution network in underserved areas such as Tembisa, in Gauteng, and Mtendere in Zambia.

Additionally, Smartfill’s scalable model is also being piloted internationally in Bangladesh and Kenya, showcasing its global adaptability.

“With Smartfill’s advanced technology and commitment to sustainability, it is leading efforts to create a circular economy while addressing critical challenges in informal trade networks,” says Smartfill.