Suzuki Auto South Africa (Suzuki SA) has become firmly entrenched in the second spot in the country’s new-vehicle sales rankings after it booted Volkswagen from its long-held spot below perennial favourite, Toyota, for the first time in April last year.

The smaller-vehicle specialist from Japan in September recorded yet another strong month in September, as 6 072 new Suzuki passenger and light commercial vehicles found new owners.

This is the third consecutive month in which the brand managed to sell more than 6 000 units, and the tenth straight month it placed second in South Africa’s overall sales rankings.

September’s numbers mean that Suzuki SA notched up a record first half of the financial year, at 35 597 vehicles sold, up 7 338 from the same period last year.

During this period, in April, Suzuki welcomed its 300 000th local customer, 22 months after reaching the 200 000 milestone in July 2023.

The fourth-generation Swift continues to lead the charge for Suzuki, with 11 599 units sold over the past six months, followed by the Fronx (7 001 units) and the Ertiga (5 139 units).

Suzuki attributes it success to its growing dealer network, but also to its diverse product range, which includes affordable vehicles for younger first-time buyers to more rugged off-roaders such as the Jimny.

“I am exceptionally proud of what our team has achieved in the first half of the 2025/2026 financial year,” says Suzuki SA auto sales and marketing GM Henno Havenga.

“This milestone is a testament to the hard work and dedication of everyone in the organisation, especially our 117-strong dealer network who represent the Suzuki brand with such genuine pride, passion and care.”

“These results encourage us to keep developing cars that deliver on our promise of quality, reliability and fun motoring, underpinned by trusted Japanese engineering.

“Above all, we are grateful to our customers for the confidence they place in Suzuki – their trust is truly inspiring and drives us to keep improving,” notes Havenga.