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Africa|Business
Africa|Business
africa|business

WeBuyCars targets more than 50% sales growth in the next three years

28th August 2025

By: Irma Venter

Creamer Media Senior Deputy Editor

     

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JSE-listed WeBuyCars says its goal is to sell 23 000 vehicles every month by 2028, up from the current 15 000 units a month – a 53% jump in sales.

As one of the country’s biggest and busiest vehicle marketplaces, the business now attracts 8.7-million website visits and 2.6-million unique visitors a month.

“We want customers to see and hear us regularly, so we stay top of mind,” says chief marketing officer Rikus Blomerus.

“Let’s face it, buying a car isn’t like grabbing milk and bread – most people only change vehicles every three to five years.”

WeBuyCars blends its e-commerce footprint with a strong physical presence, with 18 vehicle supermarkets and 100 buying pods across South Africa.

One such showroom is the flagship Dome in northern Johannesburg. Once a hotspot for concerts and events, it is now home to 2 000 cars.

 

Edited by Creamer Media Reporter

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