JSE-listed Cell C and global telecommunications and enterprise networks technology partner Odine have signed a proof of concept (PoC) agreement to pioneer AI-driven network quality enhancement technologies.

The joint initiative aims to significantly improve network quality and deliver uninterrupted connectivity across Cell C’s network.

The PoC aims to demonstrate that, by leveraging an AI-based solution developed by Odine wholly-owned research and development subsidiary OdineLabs, Cell C will be able to enhance connection continuity and improve the user experience on its mobile network.

“Everything we do at Cell C starts with our customers and this partnership with Odine reflects that commitment. By exploring how AI can proactively enhance network quality, we are taking meaningful steps toward delivering a more consistent and reliable experience,” said Cell C chief technology officer Schalk Visser in a statement on Monday.

The initiative also supports Cell C’s capital expenditure-light strategy, which allows it to deliver superior service quality while optimising infrastructure investment.

Through this collaboration, Odine will apply its innovation-driven model that integrates consultancy, system integration and AI-powered product development to help Cell C build agile and future-ready infrastructure.

By leveraging automation and advanced AI orchestration, OdineLabs will enhance Cell C’s network to ensure high quality, reliability, resilience and efficiency.

“At Odine, we believe AI will fundamentally reshape the way telecommunications operators deliver value. This PoC will help us understand how advanced insights and automation can keep our customers connected without interruptions so they can confidently work, learn and stay in touch wherever they are,” added Odine chairperson and CEO Alper Tunga Burak.

“In line with this vision, the strategic focus we place at OdineLabs on advanced research and innovation is enabling us to transform next-generation network quality enhancement from a forward-looking concept into a practical and scalable reality for operators and their customers.”

The joint agreement highlights Odine and Cell C’s shared commitment to innovation and customer-centricity, strengthens Odine’s growing presence in Africa and reinforces Cell C’s focus on leveraging partnerships to deliver best-in-class network experiences.

It also underscores both companies’ dedication to enabling telecommunications operators worldwide to accelerate digital transformation through cloud-native, virtualised and AI-orchestrated solutions.