In a display of pursuing reinvention with their pioneering technology, steel and value-added steel products merchandiser and distributor Macsteel broke a world record to become the new Guinness World Records title holder for the longest roof span covered by a single metal corrugated sheet.

The sheet spans 280 m, across the widest part of the roof covering the retail business Pick n Pay’s new flagship distribution centre in Kempton Park, Gauteng.

“We are thrilled to be officially recognised as a Guinness World Records title holder. That said ‘Pursuing Reinvention’ is about more than setting a world record for us, it’s about taking our customers on the journey with us and finding innovative ways to grow our business while enabling our customers to keep their businesses thriving, especially in such a trying economic climate,” says Macsteel CEO Mike Benfield.

He adds that to ensure sustainability remains a key focus in both a global and South African context, the company has primed innovation as one of its key strategic pillars. “We’re focused on contributing to the recovery of the steel industry, but more importantly, ensuring the resilience and agility of our business as we focus on pursuing more cost-effective solutions to assist our customers.”

Macsteel product solutions are developed for customers with the same vigour and consideration as Macsteel adopts in ‘Pursuing Reinvention’.

“It’s about understanding what the market needs, recognising and creating a fit-for-purpose solution that benefits our customers. “This is what we did with the development of the Macsteel roofing product NOVOTEXI 440 and the Sky Forming technology that is used to install it,” adds Benfield.

The pioneering technology, which enabled Macsteel to achieve their status of Guinness World Records title holder, is their revolutionary roofing product NOVOTEXI 440, roll-formed onsite, using their industry-leading Sky Forming process. It would have been much harder to break the world record without pairing these two Macsteel innovations.

NOVOTEXI 440 was developed by Macsteel to resist high winds and other engineering challenges faced on large-scale roofing projects.

Sky Forming is a unique NOVOTEXI 440 installation solution, streamlining the roofing of mega-build projects. The ground-breaking process entails the roll-forming container producing the NOVOTEXI 440 sheet, being lifted to the level of the roof so that they can seamlessly apply their product, at height and at speed.

The Sky Forming process – developed to meet the rigorous safety requirements of the Department of Labour – enables Macsteel to offer a differentiated service to stakeholders in the construction sector.

“Our customers are the heart of everything we do and we understand the importance of establishing customer partnerships in the early stages of a project. “This enables us to provide strategic support, from design to installation, with cost-effective steel solutions for both temporary and permanent structures,” concludes Benfield.