SA Canegrowers launches ‘Save our Sugar’ campaign to curb threatening sugar imports
In a renewed effort to urge consumers, retailers and businesses to choose locally produced sugar over imported sugar, industry body SA Canegrowers has launched a ‘Save our Sugar’ campaign.
The organisation says South Africa’s sugar industry produces sufficient product to meet the country’s demand, both for retail consumers and commercial users such as food and beverage manufacturers.
However, imported sugar has long been a threat to the local industry, with highly subsidised sugar being brought in opportunistically by importers.
“This sugar does not benefit the end consumers as importers use the highly distorted global sugar market to inflate their profits,” SA Canegrowers says.
For every ton of sugar that is imported, South African canegrowers lose R7 600 in revenue, which can quickly compound to devastating losses, it points out.
In June and July alone, 90 000 t of sugar was imported, which resulted in a R684-million loss for the local industry.
This means the country’s 24 000 small-scale and 1 200 large-scale growers have less to invest in their operations, to pay wages and to support rural communities.
“Sugarcane is an economic lifeline for rural communities in Mpumalanga and KwaZulu-Natal,” SA Canegrowers emphasises, urging all stakeholders to consciously choose local sugar.
Not only can local sugar help sustain livelihoods but consumers can rest assured that South Africa produces some of the best quality sugar globally, adhering to strict environmental, safety and labour standards.
SA Canegrowers chairperson Higgins Mduli warns consumers to look carefully at sugar product labels. “If it says produced or grown in South Africa, you will be supporting local growers; however, importers often label products as ‘packed in South Africa’, which may well contain imported sugar.”
He urges all buyers to support products that clearly state sugar’s South African origin.
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