SKF introduces new packaging design for vehicle aftermarket products
This article has been supplied.
SKF unveiled a new packaging design for its vehicle aftermarket products that reached European customers in April before being rolled out into all markets around the world later this year.
The new design stays true to the company’s recognizable blue colour and incorporates graphic elements that pay tribute to the long company history and SKF’s areas of expertise. The focal point of SKF’s new design is a zoomed-in graphic of its iconic wheel bearing.
“The success of SKF vehicle aftermarket products is rooted in aspects that remain universally important – a commitment to quality, based on long-standing technological expertise and a true sense of customer service”, says Mia Bökmark, Head of Business and Product Development, SKF Vehicle Service Market. “Our new design highlights these values in a modern and dynamic way and it is one of many steps in our endeavor to reinforce SKF’s position as the leading brand for automotive aftermarket products within its sector.”
The packaging design was developed based on extensive analysis and feedback from distribution partners and garages around the world to ensure usability and brand recognition. It is consistent across the entire family of aftermarket products, yet distinguishes between certain product categories and regional requirements.
The packaging also features a “Quick Response” (QR) code that enables customers to easily access technical product information, fitting instructions, videos and other relevant material that help them use the products in the most efficient and effective way. QR codes can be scanned with smartphones and function as a gateway to specific online content.
Article Enquiry
Email Article
Save Article
Feedback
To advertise email advertising@creamermedia.co.za or click here
Comments
Research Reports
Projects
Latest Multimedia
Showroom
Sulzer South Africa, established in 1922, partners with critical industries like power, oil & gas, water, mining, and chemicals to boost...
VISIT SHOWROOM
REELIN is Currently the largest supplier of Bearings to Transnet. We have contracts to supply bearings, draft gears slackadjusters and other...
VISIT SHOWROOM
Press Office
Announcements
What's On
Subscribe to improve your user experience...
Option 1 (equivalent of R125 a month):
Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format
Option 2 (equivalent of R375 a month):
All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors
including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.
Already a subscriber?
Forgotten your password?
Receive weekly copy of Creamer Media's Engineering News & Mining Weekly magazine (print copy for those in South Africa and e-magazine for those outside of South Africa)
➕
Recieve daily email newsletters
➕
Access to full search results
➕
Access archive of magazine back copies
➕
Access to Projects in Progress
➕
Access to ONE Research Report of your choice in PDF format
RESEARCH CHANNEL AFRICA
R4500 (equivalent of R375 a month)
SUBSCRIBEAll benefits from Option 1
➕
Access to Creamer Media's Research Channel Africa for ALL Research Reports on various industrial and mining sectors, in PDF format, including on:
Electricity
➕
Water
➕
Energy Transition
➕
Hydrogen
➕
Roads, Rail and Ports
➕
Coal
➕
Gold
➕
Platinum
➕
Battery Metals
➕
etc.
Receive all benefits from Option 1 or Option 2 delivered to numerous people at your company
➕
Multiple User names and Passwords for simultaneous log-ins
➕
Intranet integration access to all in your organisation
