Lifting and materials handling equipment provider Yale Lifting Solutions’ purpose is to create ‘intelligent motion’ that moves the world forward and improves lives. 

It is working towards achieving this through improving customer communication and by offering efficient solutions to improve customer processes, while simultaneously growing the business to become a dominant player in the African market as a one-stop shop for all lifting requirements. 

Yale FD Khutso Mashile says the company’s main objective is to “offer full solutions to all lifting requirements and not just offer the product”. 

Therefore, the company aims to focus on being solutions-driven and offer customers added value with the introduction of an Asset and Management System, called Lifting Connect. 

Additionally, over the next year, Yale will also focus on improving its broad-based black economic empowerment rating to Level 3 (up from Level 4), and plans on doing so through improving on its contribution to skills and enterprise development. 

Yale offers learnership and apprenticeship opportunities, and is simultaneously assisting medium-sized black-owned Brimis to progress within the lifting sector. 

Yale is a part of the Columbus McKinnon Group, and sells its own original equipment manufactured products.  

“We offer after-sales services as well as repairs, spares and inspection of lifting equipment on-site at the convenience of the client. We also offer a special software and hardware that helps to control and manage lifting equipment, or any assets, effectively and efficiently. Our goods carry both local and international accreditation and proudly carry the South African Bureau of Standards mark,” Mashile adds. 

Yale is a registered Lifting Machinery Entity and its lifting machinery inspectors are registered with the Department of Employment and Labour and the Engineering Council of South Africa. 

The company provides on-site services, lifting equipment, rail jacks, linear motion, materials handling solutions, as well as asset and inspection management systems. 

Looking ahead, Mashile says Yale has positioned its business in such a way that it can withstand any potential storm. 

“Pre-Covid, we had restructured our business to be strong and stable, and enable growth. We increased our stock holding significantly during the unprecedented material supply constraints to ensure availability for our customers,” Mashile says.